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What do I do when asked for a vendor discount?

vendor discount

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The Vendor discount

It’s a beautiful market stall day. A customer is browsing your stall and has fallen in love with a crochet scarf you are selling for $30. The customer makes small talk and tells you that she runs the candle market stall near the entrance. You exchange pleasantries. You are happy to have met a friendly fellow-vendor.  As you wrap up her scarf, you tell her the cost will be $30. She looks taken aback, hands over $30 in notes, and walks away almost begrudgingly.  Her whole demeanour has changed. The smile was gone. What just happened?

Vendor discount: The unspoken rule

An unspoken rule has just been broken: the lack of offering  the vendor discount. Market stall vendors generally expect to be given discounts at their neighbouring stalls. There is by no means an obligation for discounts to be offered to fellow vendors, but offering a discount can be considered a goodwill gesture.
This unspoken rule applies more to markets where you have a regular tenancy than one-off markets, although offering discounts at one-off shows is still a goodwill gesture.
The example I began with it not typical of my experience, despite my anecdote later in this article. Usually, vendors with whom I am friendly try to turn down my discounts. Having said that, you do need to be aware of the vendor discount culture in markets. If you are unsure, you could always ask a fellow vendor what the discount culture is at the market.

It creates a sense of community

One of the reasons that I like to offer vendor discounts is that it creates a sense of community amongst the stallholders. It also puts you in the good books with other vendors, which is a nice bonus, but not the reason I give discounts.  Having a staff discount is just a habit from my many years working in retail.

How much of a vendor discount should I offer?

If you do decide to offer vendor discounts, the actual discount you offer is up to your own discretion, but you should be consistent amongst all vendors and offer everyone the same price reduction. I offer a standard 20% discount. I only use that particular amount because a retail store I used to work for offered a similar staff discount, and it kind of stuck with me.
You may find 20% too high for your business.  When I worked at a big chain discount, they only offered 5% discount.  Alternatively, instead of a discount, you could offer a free upgrade if that applies to your product offering, such as a free coffee with any hot breakfast ordered. You need to do what works for you.
Drums, beads and mirrors for sale on a market stall table

How will I know when to offer someone a vendor discount?

You won’t always know when someone is a fellow vendor to offer them a discount. Don’t feel bad if your store does offer vendor discounts and you unknowingly forget or don’t know to offer one. It’s happened to me, and it happens to me when I buy from other vendors.

I usually get lunch from a stall a few lanes away from me. They are quite busy and have a few different staff. If I am served by the owner, or if the owner is present, I am given a discount. If the owner is not there and there’s a new staff, I pay full price. It’s never an issue for me either way.

I was present once when another well-established stallholder was in line in front of me at this food outlet and wasn’t offered his usual discount from a newer staff member. He got quite snappy and offended, asking for his discount. Which was just not at all necessary. His entitlement was off the charts.  The poor staff was frazzled by the time they served me. Of course, I never brought up any discounts.  Vendor discounts are a privilege, not an entitlement and you should never demand one.

The downsides of offering a vendor discount

While I generally prefer to offer vendor discounts, there is a downside when a vendor brings their family and friends to visit the markets. I feel obliged to give the entire group a discount. This may work out well in bonus sales, or it may be lost profits if those people were going to shop from me anyway. It’s a bit of a double-edged sword to think about.

Customer paying a stallholder at a busy market

Vendor discount reciprocity scenario

There’s also the vendor discount reciprocity scenario. There’s a stall where I sometimes get my lunch, and as they are very affordable, and very tasty. They don’t do discounts of any kind, which I wholly respect.  If they ever buy from my stall, it will put me in an uncomfortable position.  I would want to offer them a discount but would not want them to feel obliged to return the favour.

Never ask for a discount

The one thing that I don’t like as a vendor is when other vendors straight out haggle me or ask for discounts. I find it plain and rude. Other vendors should support each other and try to raise each other’s businesses, not ask for discounts.

Don’t be that person. Never ask a fellow stall holder for a discount. Never haggle with a fellow vendor. If they wanted to give you a discount, they would. I repeat. Don’t be that person.

Vendor discounts? It’s your choice

Whether or not you decide to offer vendor discounts (or allow vendor haggling) is entirely your own prerogative, and you need to do what feels right for your business.  Don’t feel pressured by what other stalls do or by haggling vendors. However, you should have this decided before market day so you are not caught off guard. Also make sure that your staff are aware of what the discount policies are.
Do you need help with your market stall application? Check out the handy guide we put together for you to help you maximise your chances of being accepted into your next market.

Related reading: how to boost your market stall sales and the market directory.

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Real-life market stall experiences

We share real-life experiences and practical tips from Aussie market stalls: the good days, the washouts and what we learned from each.